Targeting Fremont Youth: More Than 300 Types of Flavored Tobacco Sold



Fremont, CA – Fremont is flooded with a variety of tobacco flavors and products that attract youth and young smokers. More than 300 flavors of tobacco were discovered during Tri-City Health Center’s (TCHC) recent study into the offerings at 136 local retailers, including convenience stores, pharmacies and liquor stores.

TCHC’s study, titled Pricing and Flavor Trends of Various Tobacco Products in Fremont, Calif., highlights the accessibility and variety of flavored tobacco products, including electronic cigarettes and cigarillos, in Fremont. The study will be released in conjunction with the American Cancer Society’s Great American Smokeout and an event hosted by the City of Fremont, the Fremont Unified School District (FUSD) and Tri-City Health Center at 7 p.m. Nov. 15 at FUSD’s Central Meeting Room at 4210 Technology Drive in Fremont.

This event will highlight the study’s findings and its effect on the youth population of southern Alameda County. Tobacco companies use flavoring to attract young adults, including junior and high school students. In a February TCHC survey at G.M. Walters Junior High School, 39 percent of students knew someone under 18-years-old that vaped and 29 percent believe it’s easy to get cigarettes. In 2016, 12 percent of FUSD 11th graders tried an e-cigarette product.

“In my earlier years in high school, I would only occasionally see students using tobacco products on campus … which gave me the impression that the issue wasn’t very serious,” Irvington High School senior Bryan Kuo said. “However, in recent years, especially as a senior, I have heard about and seen many of my peers casually talk about and use tobacco products.”

The LGBTQ community is also heavily targeted and is twice as likely to smoke, according to research.

“Big tobacco targets minority groups in Fremont such as the LGBTQ community, who already face discrimination from outside sources,” transgender student Alex Spielmann said.

Contact Brian Davis, California Tobacco Control Program Coordinator
Connor Ramey, Communications Specialist
Phone 510.252.6864

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